The style icons for the city’s young are as savvy as they are themselves. You can find many Bips look alikes sporting chunky accessories and many a Munnabhai with their Mamu talks.

“It is attitude rather then just dress. How well one can carry oneself in a particular dress or in a particular hairstyle makes him or her stand apart,” says Vivek Bhardwaj, a student of S.D. College, while describing his style icon. “Amitabh Bachchan has that attitude. That is why he has stood the test of time and established many trends over a long period of time.”

In the race for establishing styles, we have the badshah of Indian cinema, Shah Rukh Khan as a hot favorite. After having two blockbusters last year, King Khan has managed to stick to the top position as a style guru for the youth here.

Madhu Bala, a housewife says, “Shah Rukh Khan has changed a lot since his ‘Fauji’ days. In each of his movies, he manages to set a new trends.”

These rages in fashion are catching on at Mollywood and the youngsters of Kerala have begun to emulate their hot favourites.Quoting Rita Mathew, a middle aged private sector employee who’s ever been a fan of the one and only unimitable Amitabh Bachan,”Amitabh is my style guru.I feel he looks sexier now than in his twenties.Undoubtedly it’s his charisma that sustains him.”